The Luxurious Lifestyle of South Korean Heiress Lee Joo Young

Source: social media compilation

Lee Joo Young, the granddaughter of the honorary chairman of Daelim Group, was born in 2000 and has been attracting attention with her luxurious lifestyle that she shares on her social media. She has also gained fame for her high academic achievements, studying International Business at Georgetown University.

In a survey conducted by CEO Score in 2019, Lee Joo Young, then a minor, ranked fourth among minors under 19 who held stocks, sparking interest from a young age.

She also sparked interest by showcasing her luxury fashion on her YouTube channel, which boasts over 50,000 subscribers.

Source: social media compilation

Lee Joo Young also garnered attention for wearing crumpled expensive Gucci shoes.

In response, she said, “I bought these sneakers to wear folded,” and “The models I bought have thin material in the back, so they can be comfortably folded and worn,” expressing her frustration.

Netizens identified the product in question as Gucci’s iconic Ace Embroidered Sneakers, which cost $870.

Source: social media compilation

Lee’s Instagram photos feature only the top celebrities, as she has many opportunities to meet celebrities up close and is invited to various fashion shows, events, and parties.

Since becoming interested in K-pop a few years ago, she has attended concerts and pre-recorded music shows by famous artists for personal meetings.

Interestingly, Lee Joo Young’s photos became a hot topic because of her unique beauty, which doesn’t get overshadowed even when she takes pictures with top stars, to the extent that she has fans even though she’s not a celebrity.

Source: social media compilation

Lee Joo Young shares various aspects of her daily life on her social media, but she also displays sponsored items from luxury brands, causing envy.

She is often invited to events by luxury brands such as Chanel, Dior, Bottega Veneta, and Hermès as a celebrity, and she frequently reveals custom cosmetics, bags, and other products from these brands.

In the past, Lee Joo Young attended the Carrera Chronosprint X Porsche event commemorating the 60th anniversary of Tag Heuer Carrera and Porsche 911. The pink-colored Tag Heuer Carrera watch she wore at the event garnered attention, as it was priced at over $34,800. The watch showcased her lifestyle as a fourth-generation chaebol.