It’s a mistake if you thought the car company only sells cars.
From domestic companies like Hyundai and Kia to top import brands like BMW and Mercedes-Benz,
many car companies are launching unique merchandise and innovative products to capture the hearts of their customers.
Recently, Tesla has been drawing attention for not only producing a cyber truck-shaped hammer, but also for venturing into the fitness business with the creation of exercise equipment. Let’s take a look at some of the unique merchandise that car companies, including Tesla, have been producing over the years.
Cyberhammer: Tesla’s Foray into the Fitness Industry
Tesla is venturing into the fitness equipment business with the ‘Cyberhammer’, an exercise hammer inspired by the design of its Cybertruck. The news was reported on the 10th (local time) through Electrek, a media outlet specializing in electric vehicles. Up until now, Tesla has been releasing Cybertruck-themed products and accessories as merchandise, including handmade beer called Gigabeer and a Cybertruck whistle.
Recently, Tesla has filed a new trademark for the ‘Cyberhammer’. The exercise hammer, a great fitness tool for full-body workouts, is effective in stabilizing muscles and ligaments when swung by hand. The price of the Cyberhammer has not been revealed yet, but it is expected to be available on the online store soon.
Hyundai’s N-Sentiment Merchandise Package
Kia’s Collaborative Merchandise with Starbucks
Meanwhile, other companies are also attracting attention by creating unique automotive merchandise. Hyundai Motor has released a sportswear merchandise package that embodies the sentiment of its high-performance brand, ‘N’. The N brand merchandise package is provided in a limited quantity to the first 500 customers who purchase the newly released Kona N Line vehicle and can also be purchased from the Hyundai Collection Online Shop. The products for sale range from lightweight padding and sweatshirts to umbrellas, reusable bags, and box tapes.
In September last year, Kia Motors celebrated the launch of the EV9 by collaborating with global coffee brand Starbucks to introduce merchandise that embodies the direction of the EV9. The collaborative merchandise includes Boston bags, pouches, reusable cups, cup sleeves, and EV9 model straws, all made from eco-friendly materials as part of a ‘Green Journey Item’.
BMW’s Upcycling Merchandise
Mercedes-Benz’s Vision-Inspired Perfume
BMW Korea has also drawn attention by showcasing merchandise made from upcycled waste. BMW Korea, in collaboration with university student designers, has been developing upcycled merchandise since June of last year. To contribute to the environment and society, they have developed items such as mini key rings and mini card wallets using leftover leather from car seats, and mini picture frames for the rearview mirror made from upcycled car plastic waste.
Mercedes-Benz Korea is also consistently producing merchandise as part of its marketing strategy, and these collection items are recognized for their luxury value and have become popular every year. Mercedes-Benz has also incorporated the company’s vision and values into its products. Last year, in collaboration with French perfume company INCC Parfums, they launched a series of perfumes that are representative of this. Mercedes-Benz has released three types of perfumes: Land, Sea, and Air, which communicate the company’s commitment to the environment.
By. Sharon Lee
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