Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

The Boyz’s Dating Scandal: Real Love or PR Stunt?

tenbizt Views  

The Boyz’s Agency’s Marketing
The Strategy of Self-Promotion
Through Original Content Grabs Attention
“Self-Dating Rumor” Sparks Controversy

IST Entertainment

The strategy of The Boyz’s agency is causing a stir.

Several photos were posted under the title “[Exclusive] The Boyz spotted on a date at Han River Park… who’s the partner? (Comprehensive)” on The Boyz’s official website.

The released photos followed the same pattern as articles often reporting dating rumors.

Their chemistry was undeniable, reminiscent of the final couple on “The Boyz’s Love Letter.” Finally, their hands intertwined and were revealed on Tuesday, April 23, 2024, at 8:00 PM KST.

IST Entertainment

Fans who saw the title and photos thought it was real dating rumors about member Hyunjae and couldn’t hide their surprise.

The post was made to promote The Boyz’s content, but the fact that it borrowed the format of dating rumors has sparked anger among some fans.

There are criticisms that the agency failed to consider the fans’ feelings.

Instagram@official_theboyz

In response, some fans mocked and criticized the marketing strategy.

The Boyz, an 11-member boy group, debuted in 2017 and is affiliated with IST Entertainment.

tenbizt
content@www.kangnamtimes.com

Comments0

300

Comments0

[CELEB] Latest Stories

  • Françoise Hardy, Beloved French Chanteuse, Dies Aged 80
  • British TV Producer and Journalist Michael Mosley Mysteriously Found Dead in Greece
  • Film Legend Francis Ford Coppola Embroiled in Harassment Controversy
  • Australian Model Gives Birth to Husband's Baby 15 Months After His Death
  • From Jennie to G-Dragon: Celebs Flaunt Their Fancy Rides at Epic Motor Show!
  • Zico and JENNIE Collab on Explosive New Single 'SPOT!'

Weekly Best Articles

  • Is the Toyota Rumion the Best Value Minivan You Can Buy? Here’s Why It Might Be
  • Lexus Reveals Sporty New ES Facelift with Aggressive Design Changes
  • 2026 Toyota RAV4: Bigger, Bolder, and Hybrid-Only—Is It the Future of SUVs?
  • Byeon Woo Seok’s Hot Streak Continues—Wins Hot Character Award for the Sixth Consecutive Month
  • Jung Hae In Gets Personal: Family First and Thoughts on Marriage Revealed
  • Min Hee Jin Faces $3.6 Million Lawsuit Over ‘False Claims’ About NewJeans Management
  • NewJeans Makes Waves in Japan: ‘Supernatural’ Nominated for the Prestigious Japan Record Award
  • Bruno Mars and Rosé Set to Steal the Show at 2024 MAMA Awards with ‘APT.’ Performance
  • How Honda’s Edix MPV Turns a Compact Design into a Spacious 6-Seater – You’ll Be Shocked
  • Is Elon Musk’s Trump Support Killing Tesla’s Brand? Truth Behind the Sticker Backlash
  • Is China’s Xiaomi SU7 a Road Warrior or a Circuit Breaker? Shocking Track Failures Revealed
  • Lee So Ra Reacts to Unexpected Exit from ‘Supermarket Sora’ Show

You May Also Like

  • 1
    NewJeans Makes Waves in Japan: 'Supernatural' Nominated for the Prestigious Japan Record Award

    ENTERTAINMENT 

  • 2
    Bruno Mars and Rosé Set to Steal the Show at 2024 MAMA Awards with ‘APT.’ Performance

    ENTERTAINMENT 

  • 3
    How Honda’s Edix MPV Turns a Compact Design into a Spacious 6-Seater – You’ll Be Shocked

    TECH 

  • 4
    Is Elon Musk’s Trump Support Killing Tesla's Brand? Truth Behind the Sticker Backlash

    TECH 

  • 5
    Is China's Xiaomi SU7 a Road Warrior or a Circuit Breaker? Shocking Track Failures Revealed

    TECH 

Popular Now

  • 1
    Lee So Ra Reacts to Unexpected Exit from ‘Supermarket Sora’ Show

    ENTERTAINMENT 

  • 2
    Lee Min Jung Gets Into the Holiday Spirit Despite Busy Filming Schedule

    ENTERTAINMENT 

  • 3
    Kim Junsu to Pursue Legal Action Against Malicious Rumors Following Extortion Incident

    ENTERTAINMENT 

  • 4
    Chae Soo Bin’s Surprising Hobby? Lying Down and Eating Cereal to Recharge

    ENTERTAINMENT 

  • 5
    BTS’s Jin Reveals How His Military Experience Influenced His Music Career

    ENTERTAINMENT 

Weekly Best Articles

  • Is the Toyota Rumion the Best Value Minivan You Can Buy? Here’s Why It Might Be
  • Lexus Reveals Sporty New ES Facelift with Aggressive Design Changes
  • 2026 Toyota RAV4: Bigger, Bolder, and Hybrid-Only—Is It the Future of SUVs?
  • Byeon Woo Seok’s Hot Streak Continues—Wins Hot Character Award for the Sixth Consecutive Month
  • Jung Hae In Gets Personal: Family First and Thoughts on Marriage Revealed
  • Min Hee Jin Faces $3.6 Million Lawsuit Over ‘False Claims’ About NewJeans Management
  • NewJeans Makes Waves in Japan: ‘Supernatural’ Nominated for the Prestigious Japan Record Award
  • Bruno Mars and Rosé Set to Steal the Show at 2024 MAMA Awards with ‘APT.’ Performance
  • How Honda’s Edix MPV Turns a Compact Design into a Spacious 6-Seater – You’ll Be Shocked
  • Is Elon Musk’s Trump Support Killing Tesla’s Brand? Truth Behind the Sticker Backlash
  • Is China’s Xiaomi SU7 a Road Warrior or a Circuit Breaker? Shocking Track Failures Revealed
  • Lee So Ra Reacts to Unexpected Exit from ‘Supermarket Sora’ Show

Must-Reads

  • 1
    NewJeans Makes Waves in Japan: 'Supernatural' Nominated for the Prestigious Japan Record Award

    ENTERTAINMENT 

  • 2
    Bruno Mars and Rosé Set to Steal the Show at 2024 MAMA Awards with ‘APT.’ Performance

    ENTERTAINMENT 

  • 3
    How Honda’s Edix MPV Turns a Compact Design into a Spacious 6-Seater – You’ll Be Shocked

    TECH 

  • 4
    Is Elon Musk’s Trump Support Killing Tesla's Brand? Truth Behind the Sticker Backlash

    TECH 

  • 5
    Is China's Xiaomi SU7 a Road Warrior or a Circuit Breaker? Shocking Track Failures Revealed

    TECH 

Popular Now

  • 1
    Lee So Ra Reacts to Unexpected Exit from ‘Supermarket Sora’ Show

    ENTERTAINMENT 

  • 2
    Lee Min Jung Gets Into the Holiday Spirit Despite Busy Filming Schedule

    ENTERTAINMENT 

  • 3
    Kim Junsu to Pursue Legal Action Against Malicious Rumors Following Extortion Incident

    ENTERTAINMENT 

  • 4
    Chae Soo Bin’s Surprising Hobby? Lying Down and Eating Cereal to Recharge

    ENTERTAINMENT 

  • 5
    BTS’s Jin Reveals How His Military Experience Influenced His Music Career

    ENTERTAINMENT 

Share it on...