Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

McDonald’s Under Fire: Chinese Urge for Improved Quality Amidst Price Increase

Eugene Park Views  

McDonald’s Price Hikes in China Prompt Demand for Improved Quality
Calls for Enhanced Food Quality

Chinese people are voicing demands for improved quality from McDonald’s as the fast-food giant recently announced price hikes on most of its burgers and snack items in China. This move has prompted some to explore local alternatives, with sentiments such as, “There are many good Chinese brands, too,” emphasizing patriotic consumption.

According to the state-run Global Times (GT) on the 26th, “McDonald’s price increase” became the top trending topic on Weibo, the biggest Chinese media platform. The news surfaced that, beginning on the 27th, McDonald’s would implement price increases of 0.5 yuan (approximately $0.07) on roughly 90% of its burger and snack offerings in China. The price of a McCombo will increase by 1 yuan. McDonald’s explained that “the prices of some items and combos will be adjusted” and that this is “a part of regular price adjustments considering operating costs.”

Expectations for Improved Quality
Consumer Resignation and Concerns

Online discussions among consumers reveal an expectation for enhanced food quality corresponding with the recent price hike. One internet user emphasized the lack of necessity to adhere to particular brands, highlighting the presence of numerous successful domestic brands and the importance of cost-effectiveness. Another consumer expressed resignation towards escalating housing and fuel prices but found the increase in McDonald’s prices particularly disconcerting, as reported by GT.

According to the third-quarter results announced at the end of October, McDonald’s recorded $6.692 billion in revenue and $2.317 billion in net income during this period, an increase of 14% and 17%, respectively, compared to the previous year.

As of the first half of this year, McDonald’s had over 5,400 stores in China, more than double the number in 2017. About half of these are located in third and fourth-tier cities in China. McDonald’s had also announced plans earlier this year to open a new store in China every 10 hours.

By. Hyun Jung Kim

Eugene Park
content@www.kangnamtimes.com

Comments0

300

Comments0

[ASIA] Latest Stories

  • From Perfect Scorer to Perfect Criminal: The Shocking Gangnam Murder
  • Parole Decision for President's Mother-in-Law: Politics or Justice?
  • North Korea's Immoral Pension Plan Amounts to Less Than $1
  • North Koreans Paying Up to $85,000 to Defect the Country
  • South Korea Exposes North Korea's Human Rights Abuses
  • North Korea Indirectly Warns the U.S. With Nuclear Retaliation Simulation

Weekly Best Articles

  • New Electric Sedans and SUVs: Volvo Expands Its EV Lineup with Bold Designs
  • Tesla’s Full Self-Driving Tech for Model 3 and Y Set for 2025—Can It Overcome Safety Issues?
  • California Police Frustrated by Tesla Model 3: Too Cramped, Not Practical
  • Trump vs. Harris: Which U.S. Election Outcome Will Boost Stocks the Most?
  • Kim Sejeong on Kiss Scene Prep: ‘It’s Like Laying the Foundation for a Building!’
  • Kim Tae Ri’s Character Faces Devastating Setback in ‘Jeongnyeon: The Star is Born’
  • Lee Seung Gi Goes Bald! Shocking Change for His Role in ‘About Family’
  • Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals
  • BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later
  • Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features
  • Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles
  • Fiat’s ‘Ugliest Car’ Makes a Comeback with Hyundai’s Pixel Design Twist

You May Also Like

  • 1
    Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals

    ENTERTAINMENT 

  • 2
    BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later

    ENTERTAINMENT 

  • 3
    Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features

    TECH 

  • 4
    Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles

    TECH 

  • 5
    Fiat’s 'Ugliest Car' Makes a Comeback with Hyundai’s Pixel Design Twist

    TECH 

Popular Now

  • 1
    THIS is the Country Jensen Huang Thinks Will Lead the AI Revolution

    BUSINESS 

  • 2
    Volkswagen Shutting Down German Plant for the First Time Ever—Big Layoffs Expected

    BUSINESS 

  • 3
    Kim Nam Gil Spills Secrets About The Fiery Priest 2—Why Fans Should Be Excited

    ENTERTAINMENT 

  • 4
    Google's Tax Tricks: How They Pay Pennies on Billions in Korean Revenue

    BUSINESS 

  • 5
    BJ Juice Se Yeon Deletes ‘Suspicious’ Photo with Kim Haon—Fans Speculate Romance

    ENTERTAINMENT 

Weekly Best Articles

  • New Electric Sedans and SUVs: Volvo Expands Its EV Lineup with Bold Designs
  • Tesla’s Full Self-Driving Tech for Model 3 and Y Set for 2025—Can It Overcome Safety Issues?
  • California Police Frustrated by Tesla Model 3: Too Cramped, Not Practical
  • Trump vs. Harris: Which U.S. Election Outcome Will Boost Stocks the Most?
  • Kim Sejeong on Kiss Scene Prep: ‘It’s Like Laying the Foundation for a Building!’
  • Kim Tae Ri’s Character Faces Devastating Setback in ‘Jeongnyeon: The Star is Born’
  • Lee Seung Gi Goes Bald! Shocking Change for His Role in ‘About Family’
  • Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals
  • BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later
  • Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features
  • Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles
  • Fiat’s ‘Ugliest Car’ Makes a Comeback with Hyundai’s Pixel Design Twist

Must-Reads

  • 1
    Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals

    ENTERTAINMENT 

  • 2
    BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later

    ENTERTAINMENT 

  • 3
    Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features

    TECH 

  • 4
    Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles

    TECH 

  • 5
    Fiat’s 'Ugliest Car' Makes a Comeback with Hyundai’s Pixel Design Twist

    TECH 

Popular Now

  • 1
    THIS is the Country Jensen Huang Thinks Will Lead the AI Revolution

    BUSINESS 

  • 2
    Volkswagen Shutting Down German Plant for the First Time Ever—Big Layoffs Expected

    BUSINESS 

  • 3
    Kim Nam Gil Spills Secrets About The Fiery Priest 2—Why Fans Should Be Excited

    ENTERTAINMENT 

  • 4
    Google's Tax Tricks: How They Pay Pennies on Billions in Korean Revenue

    BUSINESS 

  • 5
    BJ Juice Se Yeon Deletes ‘Suspicious’ Photo with Kim Haon—Fans Speculate Romance

    ENTERTAINMENT 

Share it on...