Spring Festival Goes Global: CMG’s Promo Hits 43 Million Viewers on CNN

The Central Broadcasting Corporation (CMG) announced that its “Year of the Dragon Spring Festival” promotional video has been frequently aired on CNN’s North American channel, CGTN’s North American channel, CGTN’s Europe, Middle East and Africa channels. CGTN’s Asia Pacific channel has been on since February 5th local time, and on the day of broadcasting alone, the viewership reached 43 million.

According to CMG, the Spring Festival promotional video will continue to be broadcast on various channels of CNN TV until February 18th, covering approximately 400 million overseas households, and out of this number, more than 137 million are expected to be in Europe and over 107 million in North America.

Also, this year is the first time for the Spring Festival promotional video to be broadcast on the streaming platform CNN Max, covering 22 million households across the United States, with the main viewers affluent young people from multicultural backgrounds.

In addition, CMG reported that starting from February 7th, CNN’s website and clients have newly set up a special segment for “Spring Festival and Chinese Lunar New Year,” in expectation of enhancing the understanding of traditional Chinese Lunar New Year culture to the viewers in overseas, with its contents such as “Our Lunar New Year Story,” “My View of the Beauty of Spring Festival,” the Central Broadcasting Corporations’s 12 zodiac puppets and the intangible cultural heritage items such as Dragon Dance.