In 2023, Audi’s new car sales in the U.S. market hit 228,550 units, marking a 22% increase from the previous year. Battery-electric vehicles made up about 25,000 units, showing a 55% jump. This sales surge for Audi in the U.S. market, amidst GM and Ford’s stagnating sales and production delays, carries significant implications.
Various opinions are emerging beyond barriers such as driving distance, charging anxiety, and cost, but the U.S. market is showing an increase, with annual electric vehicle sales breaking through 1 million units for the first time in 2023
Audi announced that it will stop releasing internal combustion engine vehicles by 2026 and completely cease production by 2033. In other words, it’s not saying it’s going all-in on electric cars right away.
Currently, the focus is on launching the Q6 e-tron, based on the PPE platform co-developed with Porsche within the group. However, there are also plans to release the PPC, a premium platform for internal combustion engines. The strategy is to keep up with trends, but a different approach is necessary for speed.
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