Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Apple iPhone sales in China fall 30% in first week of 2024

Eugene Park Views  

U.S. investment bank Jefferies predicts
iPhone 15 sales to be hit by Huawei’s market return
“Last year’s unusual slump, double-digit decrease expected this year”

Customers in an Apple store in Shanghai, China, waiting for the iPhone 15 last September 22. Shanghai (China) / Reuters-Yonhap News

U.S. investment bank Jefferies has forecasted a deepening slump in Apple’s iPhone sales in China this year pointing out last year’s poor performance. The threat to Apple seems to be intensifying as Huawei Technologies which was shaken by U.S. sanctions is regaining its market competitiveness.

According to Bloomberg on the 8th (local time), Jefferies stated in a report, “The latest version of the iPhone had an unusual slump in China last year,” and “Recently, the estimated sales decrease compared to the previous year has expanded to 30%.”

The latest version Jefferies mentioned is the iPhone 15 series which was launched in September last year. Just before the launch of the iPhone 15, Huawei unveiled its Mate 60 Pro in China. The Mate 60 Pro became a hot topic as it was known to be equipped with a 7-nanometer (nm, one billionth of a meter) semiconductor, which the U.S. had sanctioned for export. Subsequently a wave of ‘patriotic consumption’ seems to have hit Apple.

Counterpoint Research previously announced that Huawei’s smartphone sales in China increased by 37% in the third quarter of last year when the Mate 60 Pro was launched, and the market share rose from 9.1% in 2022 to 12.9%. Huawei is estimated to have shipped 35 million smartphones last year alone.

As a result, Apple recorded a double-digit shipment decrease last month and Jefferies predicts a similar decrease this year.

Bloomberg explained, “Apple increased its market share in China in 2020 when Huawei could not receive semiconductors from TSMC and others due to U.S. sanctions,” and “Since then, Huawei has regained its market competitiveness and is now developing its software ecosystem to compete with Apple’s operating system.”

By. Dae Young Ko

Eugene Park
content@www.kangnamtimes.com

Comments0

300

Comments0

[BUSINESS] Latest Stories

  • El Salvador's Bitcoin Reserves See $25 Million Surge After Trump’s Win
  • Who Is Susie Wiles? Meet Trump’s Loyal ‘Ice Baby’ and First Woman Chief of Staff
  • Trump’s 2nd Term Family Drama: Lara and Don Jr. Take Center Stage, Ivanka Steps Aside
  • Boston Dynamics’ Atlas Robot in Hot Dog Costume Stuns with Human-Like Skills
  • With $180M in Support, Musk Backs Trump’s Victory—And Makes It Meme-Worthy
  • Swifties and Celebrities Left Reeling After Trump’s Election Win

Weekly Best Articles

  • E30 M3 Returns: A Fresh Design Brings BMW’s Classic into the Future
  • Lexus LFA’s Legendary Successor: What to Expect from the Upcoming Supercar
  • Renault’s Eco-Friendly Emblème Promises 90% Lower Emissions, 621-Mile Range
  • Honda’s New Passport: Sleek Redesign and 10-Speed Automatic Transmission Coming Soon
  • Tesla’s New Model Y Juniper: Leaked Prototype Hints at Major 2025 Facelift
  • Mercedes-Benz CLA Gets a Chinese Heart—2.0-liter Turbo Gasoline Engine with 250 HP
  • Suzuki’s Grand Vitara Dominion Edition: Enhanced Exterior, Interior, and Hybrid Powertrains
  • 2024 Toyota Land Cruiser: 326-HP Hybrid Engine Powers Off-Road Performance at $90K
  • NCT Dream Stars Share Hilarious Childhood Memories with Kim Jong Kook
  • Han Ji Min Dazzles Fans in All-White Winter Look—See Her Stunning Holiday Photos
  • Kim Jaejoong Breaks Down in Emotional Moment During Concert—Here’s Why
  • Rain Reveals His Luxurious Life—From Expensive Home Tech to Dream Bus Rides

You May Also Like

  • 1
    2024 Toyota Land Cruiser: 326-HP Hybrid Engine Powers Off-Road Performance at $90K

    TECH 

  • 2
    NCT Dream Stars Share Hilarious Childhood Memories with Kim Jong Kook

    ENTERTAINMENT 

  • 3
    Han Ji Min Dazzles Fans in All-White Winter Look—See Her Stunning Holiday Photos

    ENTERTAINMENT 

  • 4
    Kim Jaejoong Breaks Down in Emotional Moment During Concert—Here’s Why

    ENTERTAINMENT 

  • 5
    Rain Reveals His Luxurious Life—From Expensive Home Tech to Dream Bus Rides

    ENTERTAINMENT 

Popular Now

  • 1
    Is Dex the Ultimate Boyfriend? Seohyun Jin Thinks So!

    ENTERTAINMENT 

  • 2
    Is the Toyota Century SUV Worth the Price? Here’s What You Get for $273,000

    TECH 

  • 3
    Is the Toyota Rumion the Best Value Minivan You Can Buy? Here’s Why It Might Be

    TECH 

  • 4
    Lexus Reveals Sporty New ES Facelift with Aggressive Design Changes

    TECH 

  • 5
    2026 Toyota RAV4: Bigger, Bolder, and Hybrid-Only—Is It the Future of SUVs?

    TECH 

Weekly Best Articles

  • E30 M3 Returns: A Fresh Design Brings BMW’s Classic into the Future
  • Lexus LFA’s Legendary Successor: What to Expect from the Upcoming Supercar
  • Renault’s Eco-Friendly Emblème Promises 90% Lower Emissions, 621-Mile Range
  • Honda’s New Passport: Sleek Redesign and 10-Speed Automatic Transmission Coming Soon
  • Tesla’s New Model Y Juniper: Leaked Prototype Hints at Major 2025 Facelift
  • Mercedes-Benz CLA Gets a Chinese Heart—2.0-liter Turbo Gasoline Engine with 250 HP
  • Suzuki’s Grand Vitara Dominion Edition: Enhanced Exterior, Interior, and Hybrid Powertrains
  • 2024 Toyota Land Cruiser: 326-HP Hybrid Engine Powers Off-Road Performance at $90K
  • NCT Dream Stars Share Hilarious Childhood Memories with Kim Jong Kook
  • Han Ji Min Dazzles Fans in All-White Winter Look—See Her Stunning Holiday Photos
  • Kim Jaejoong Breaks Down in Emotional Moment During Concert—Here’s Why
  • Rain Reveals His Luxurious Life—From Expensive Home Tech to Dream Bus Rides

Must-Reads

  • 1
    2024 Toyota Land Cruiser: 326-HP Hybrid Engine Powers Off-Road Performance at $90K

    TECH 

  • 2
    NCT Dream Stars Share Hilarious Childhood Memories with Kim Jong Kook

    ENTERTAINMENT 

  • 3
    Han Ji Min Dazzles Fans in All-White Winter Look—See Her Stunning Holiday Photos

    ENTERTAINMENT 

  • 4
    Kim Jaejoong Breaks Down in Emotional Moment During Concert—Here’s Why

    ENTERTAINMENT 

  • 5
    Rain Reveals His Luxurious Life—From Expensive Home Tech to Dream Bus Rides

    ENTERTAINMENT 

Popular Now

  • 1
    Is Dex the Ultimate Boyfriend? Seohyun Jin Thinks So!

    ENTERTAINMENT 

  • 2
    Is the Toyota Century SUV Worth the Price? Here’s What You Get for $273,000

    TECH 

  • 3
    Is the Toyota Rumion the Best Value Minivan You Can Buy? Here’s Why It Might Be

    TECH 

  • 4
    Lexus Reveals Sporty New ES Facelift with Aggressive Design Changes

    TECH 

  • 5
    2026 Toyota RAV4: Bigger, Bolder, and Hybrid-Only—Is It the Future of SUVs?

    TECH 

Share it on...