Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Walmart’s Big Bet: $2.3 Billion Deal to Acquire Vizio Signals Shift in Retail Strategy

alphabiz Views  

Walmart has finally acquired TV manufacturer Vizio.

Walmart announced on the 20th (local time) that they agreed to acquire TV manufacturer Vizio for $2.3 billion. This indicates Walmart’s high expectations for future advertising revenue.

Walmart stated that through this transaction, they can not only sell advertisements through Vizio’s TVs but also gain more opportunities to provide entertainment to shoppers.

According to a Walmart spokesperson, the transaction is expected to be completed by mid-summer after regulatory approval.

Through acquiring Vizio, Walmart has secured a TV operating system and has more space to sell advertising and viewer data while growing its advertising business.

Walmart already operates a large private electronics business providing phone chargers, speakers, and televisions through Onn. Also, Onn TVs use the Roku operating system.

Seth Dallaire, Walmart’s Chief Revenue Officer in the U.S., said, “This transaction is a response to the changing nature of Walmart’s revenue model and television business” and “Walmart’s access to buyers and data makes advertising through connected TVs more appealing to potential advertisers.”

News of a potential deal between Walmart and Vizio was first reported by the Wall Street Journal last week.

alphabiz
content@www.kangnamtimes.com

Comments0

300

Comments0

[BUSINESS] Latest Stories

  • Trump vs. Harris: Which U.S. Election Outcome Will Boost Stocks the Most?
  • THIS is the Country Jensen Huang Thinks Will Lead the AI Revolution
  • Volkswagen Shutting Down German Plant for the First Time Ever—Big Layoffs Expected
  • Google's Tax Tricks: How They Pay Pennies on Billions in Korean Revenue
  • Here’s What It Said on North Korea’s Propaganda Leaflets that Dropped Near Presidential Office
  • Why Samsung’s Founder Said 'Burn Them All' to His Own Phones

Weekly Best Articles

  • Trump vs. Harris: Which U.S. Election Outcome Will Boost Stocks the Most?
  • Kim Sejeong on Kiss Scene Prep: ‘It’s Like Laying the Foundation for a Building!’
  • Kim Tae Ri’s Character Faces Devastating Setback in ‘Jeongnyeon: The Star is Born’
  • Lee Seung Gi Goes Bald! Shocking Change for His Role in ‘About Family’
  • Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals
  • BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later
  • Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features
  • Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles
  • Fiat’s ‘Ugliest Car’ Makes a Comeback with Hyundai’s Pixel Design Twist
  • THIS is the Country Jensen Huang Thinks Will Lead the AI Revolution
  • Volkswagen Shutting Down German Plant for the First Time Ever—Big Layoffs Expected
  • Kim Nam Gil Spills Secrets About The Fiery Priest 2—Why Fans Should Be Excited

You May Also Like

  • 1
    G-Dragon’s Secret Addiction? The K-pop Star Can’t Stop Watching Dating Shows

    ENTERTAINMENT 

  • 2
    Chef Triple Star Shows Up at Event Despite Explosive Cheating and Embezzlement Claims

    ENTERTAINMENT 

  • 3
    Jaehyun Joins the Military—Here’s What Happens to His Career While He’s Away

    ENTERTAINMENT 

  • 4
    BMW M3 to Feature 600 HP Mild Hybrid Powertrain—No Plug-in Hybrid Here!

    TECH 

  • 5
    Subaru BRZ Purple Edition: Only 500 Units Available in North America for $35,445

    TECH 

Popular Now

  • 1
    Brazil’s Beloved Nivus Gets a Facelift: New GTS Model Starts at $24,480

    TECH 

  • 2
    Tesla’s Roadster Returns: 621 Miles on One Charge and Insane Speed

    TECH 

  • 3
    Is Hydrogen the New Frontier? Alpine's HY6 Sports Car Shakes Up EV Market

    TECH 

  • 4
    Convertible Meets Pickup: Daihatsu’s Basket Concept Still Stuns with Innovative Design

    TECH 

  • 5
    Audi's Q6 Sportback e-tron and SQ6 to Hit US in 2025 with 408-Mile Range

    TECH 

Weekly Best Articles

  • Trump vs. Harris: Which U.S. Election Outcome Will Boost Stocks the Most?
  • Kim Sejeong on Kiss Scene Prep: ‘It’s Like Laying the Foundation for a Building!’
  • Kim Tae Ri’s Character Faces Devastating Setback in ‘Jeongnyeon: The Star is Born’
  • Lee Seung Gi Goes Bald! Shocking Change for His Role in ‘About Family’
  • Man Who Sponsored $1.2M to Streamer Juice Se Yeon Says She Blocked Him After Scandals
  • BTS Music Video Star and Tattoo Model Kim Woo Young Remembered 6 Years Later
  • Outback’s Last Ride: Subaru Launches 30th Anniversary Edition with Exclusive Features
  • Chrysler’s 2025 SUV: A Glimpse into the Future of Electric Vehicles
  • Fiat’s ‘Ugliest Car’ Makes a Comeback with Hyundai’s Pixel Design Twist
  • THIS is the Country Jensen Huang Thinks Will Lead the AI Revolution
  • Volkswagen Shutting Down German Plant for the First Time Ever—Big Layoffs Expected
  • Kim Nam Gil Spills Secrets About The Fiery Priest 2—Why Fans Should Be Excited

Must-Reads

  • 1
    G-Dragon’s Secret Addiction? The K-pop Star Can’t Stop Watching Dating Shows

    ENTERTAINMENT 

  • 2
    Chef Triple Star Shows Up at Event Despite Explosive Cheating and Embezzlement Claims

    ENTERTAINMENT 

  • 3
    Jaehyun Joins the Military—Here’s What Happens to His Career While He’s Away

    ENTERTAINMENT 

  • 4
    BMW M3 to Feature 600 HP Mild Hybrid Powertrain—No Plug-in Hybrid Here!

    TECH 

  • 5
    Subaru BRZ Purple Edition: Only 500 Units Available in North America for $35,445

    TECH 

Popular Now

  • 1
    Brazil’s Beloved Nivus Gets a Facelift: New GTS Model Starts at $24,480

    TECH 

  • 2
    Tesla’s Roadster Returns: 621 Miles on One Charge and Insane Speed

    TECH 

  • 3
    Is Hydrogen the New Frontier? Alpine's HY6 Sports Car Shakes Up EV Market

    TECH 

  • 4
    Convertible Meets Pickup: Daihatsu’s Basket Concept Still Stuns with Innovative Design

    TECH 

  • 5
    Audi's Q6 Sportback e-tron and SQ6 to Hit US in 2025 with 408-Mile Range

    TECH 

Share it on...