Tesla Wins 4 Categories at US Automotive Loyalty Awards

Tesla won 4 out of 9 categories in the automotive industry brand loyalty, according to the S&P Global Mobility. According to a related study, electric vehicle (EV) buyers do not return to gasoline vehicles.

According to a new analysis of 12.6 million new vehicle registrations in the U.S. in 2023, Tesla is still dominant regarding brand loyalty.

Tesla’s popularity in the EV sector helped the brand succeed in both the loyalty and conquest space, S&P Global Mobility said. For last year, 2023, the Tesla brand scored repeat wins for Overall Loyalty to Make, Highest Conquest Percentage, Alternative Powertrain Loyalty to Make, and Ethnic Market Loyalty to Make.’The popularity of both the Model 3 and Model Y among current owners and the brand’s ability to attract many Internal Combustion Engine vehicle customers to the EV space contributed to Tesla’s multiple awards for the second year in a row, S&P Global Mobility added.