Quick access to main page (top) Direct access to main contents Quick access to main page (bottom)

Why Michelin-Starred Restaurants Are Vanishing in Korea: A Deep Dive into the Fine Dining Struggle

mobilitytv Views  

Michelin Guide Asia

Recently, Chef Ahn Sung Jae, who appeared as a judge on Netflix’s cooking show Culinary Class War, has been gaining attention. As the only chef in Korea to run a Michelin 3-star restaurant, Mosu Seoul, Chef Ahn stood his ground during intense discussions with culinary icon Baek Jong Won on the show. However, the spotlight on Mosu revealed a shocking reality: all of Korea’s Michelin 3-star restaurants have either closed or lost stars. So, what’s behind the disappearing Michelin-starred dining scene in Korea?

Chef Ahn opened Mosu in 2016 in San Francisco, launching with a dinner-tasting menu priced at $195, making it the priciest new restaurant in the city at the time. Though the road was rocky at first, things turned around when Mosu earned its first Michelin star. Fast-forward to 2017, Chef Ahn brought Mosu to Seoul’s trendy Hannam-dong with backing from CJ CheilJedang. Starting with 1 Michelin star in 2019, Mosu climbed to 2 stars from 2020 to 2022 and finally reached the coveted 3-star status in 2023. However, with the closure of fellow 3-star restaurants Gaon and La Yeon, Chef Ahn became Korea’s sole 3-star chef.

Michelin

However, Mosu Seoul is currently closed. Reports suggest that Chef Ahn’s contract with CJ CheilJedang ended, and differences in business direction ultimately led to the decision to shut down. While a new location was expected to open in June, delays have pushed Mosu’s reopening this winter, with Itaewon rumored to be the next spot.

Before Mosu’s rise, Gaon held the title as Korea’s first Michelin 3-star restaurant. Operated by the Gwangjuyo Group, Gaon was known for its elegant takes on modern Korean cuisine, using premium ingredients like lobster tteokbokki. But despite its success, the high costs associated with fine dining—think top-notch ingredients, luxe interiors, and skilled labor—made turning a profit nearly impossible. After six years of financial losses, Gaon closed its doors in 2023, unable to recover from the impact of the pandemic.

Facebook Hwayo

As more Michelin-starred restaurants face closure, industry experts point to the same struggles: soaring labor costs, pricey ingredients, and low customer turnover make profitability a challenge. Fine dining was once all the rage, with reservations nearly impossible to get. But with the rise in overseas travel and a general consumer slowdown, fine dining is now feeling the heat.

“Restaurants that once thrived, largely thanks to social media, are struggling due to the economic downturn,” one industry insider explained. “Raising prices might help, but that risks alienating customers.”

Gaon Society

And this isn’t just a Korean problem. According to The Economist, Professor Daniel Sands of the University of London’s Business School found that as of 2019, about 40% of Michelin-starred restaurants in New York had closed. The main reason? Fame drives up costs. As restaurants gain attention, ingredient costs soar, chefs demand higher salaries, and management becomes stretched too thin. Many Michelin-starred restaurant managers feel pressured to focus on external ventures, like writing or media appearances, which can take their attention away from the kitchen and hurt their competitiveness.

mobilitytv
content@www.kangnamtimes.com

Comments0

300

Comments0

[BUSINESS] Latest Stories

  • No More Smoothie King in South Korea as Coffee Craze Takes Over
  • Putin’s Push for Parenthood: Russia’s Lawmakers Target Child-Free Media Messaging
  • THIS Little Boy Grew Up to Make MLB History: $700 Million, 50 HRs, 50 SBs
  • Larry Ellison Surges Past Bill Gates: 5th Richest in the World!
  • When AI Becomes a Superstar: How Virtual Influencers Are Raking in $500K a Year
  • Dark Truth Behind Hermès' Crocodile Leather Goods – Cruel Methods Revealed

Weekly Best Articles

  • Why Michelin-Starred Restaurants Are Vanishing in Korea: A Deep Dive into the Fine Dining Struggle
  • New Tesla Model Y Design Leak: What to Expect from the 2025 Refresh!
  • Chevy’s Electric Dream Struggles: 2024 Could Be a Zero-Sales Year!
  • Toyota’s 406-HP Beast Celica Expected to Hit the Streets in 2026
  • Acura RSX Revival: Could Honda’s Iconic Sports Car Be Making a Return?
  • Chevy Malibu Makes a Stunning Comeback in New Render—Will It Be Relaunched?
  • Kim So Yeon Stuns in Retro Style for Her Bold New Role in ‘A Virtuous Business’
  • Rain Company Goes Big: Inside Rain’s Brand New HQ Featuring Studios, Terraces, and More
  • 10 Unique Hobbies K-Pop Idols Enjoy When Off Stage
  • Legendary Actor Lee Soon Jae Cancels Performance Due to Health Concerns
  • BLACKPINK’s Jennie Drops Empowering Anthem ‘Mantra’—Fans Can’t Get Enough
  • Jennie Flaunts Luxury Cars and Bold Fashion in Her Fierce ‘Mantra’ MV

You May Also Like

  • 1
    10 Unique Hobbies K-Pop Idols Enjoy When Off Stage

    ENTERTAINMENT 

  • 2
    Legendary Actor Lee Soon Jae Cancels Performance Due to Health Concerns

    ENTERTAINMENT 

  • 3
    BLACKPINK’s Jennie Drops Empowering Anthem ‘Mantra’—Fans Can’t Get Enough

    ENTERTAINMENT 

  • 4
    Jennie Flaunts Luxury Cars and Bold Fashion in Her Fierce ‘Mantra’ MV

    ENTERTAINMENT 

  • 5
    Lexus LFA: The Ultra-Rare Handmade Supercar Worth Over $750K

    TECH 

Popular Now

  • 1
    Pricy Headlights Become Hot Target for Car Thieves: Here's Why

    TECH&nbsp

  • 2
    Pontiac G8 is Back (Sort of): GM Unveils Stunning Successor Concept

    TECH&nbsp

  • 3
    Celebrities Spread Warmth: Over $100K Donated by Son Ye Jin, Hyun Bin, and More

    ENTERTAINMENT&nbsp

  • 4
    Choi Kang Hee Shares Her Sweet New Life as a Kindergarten Teacher on YouTube

    ENTERTAINMENT&nbsp

  • 5
    BLACKPINK's Lisa to Rock the Victoria's Secret Runway as Show Returns After 6 Years

    ENTERTAINMENT&nbsp

Weekly Best Articles

  • Why Michelin-Starred Restaurants Are Vanishing in Korea: A Deep Dive into the Fine Dining Struggle
  • New Tesla Model Y Design Leak: What to Expect from the 2025 Refresh!
  • Chevy’s Electric Dream Struggles: 2024 Could Be a Zero-Sales Year!
  • Toyota’s 406-HP Beast Celica Expected to Hit the Streets in 2026
  • Acura RSX Revival: Could Honda’s Iconic Sports Car Be Making a Return?
  • Chevy Malibu Makes a Stunning Comeback in New Render—Will It Be Relaunched?
  • Kim So Yeon Stuns in Retro Style for Her Bold New Role in ‘A Virtuous Business’
  • Rain Company Goes Big: Inside Rain’s Brand New HQ Featuring Studios, Terraces, and More
  • 10 Unique Hobbies K-Pop Idols Enjoy When Off Stage
  • Legendary Actor Lee Soon Jae Cancels Performance Due to Health Concerns
  • BLACKPINK’s Jennie Drops Empowering Anthem ‘Mantra’—Fans Can’t Get Enough
  • Jennie Flaunts Luxury Cars and Bold Fashion in Her Fierce ‘Mantra’ MV

Must-Reads

  • 1
    10 Unique Hobbies K-Pop Idols Enjoy When Off Stage

    ENTERTAINMENT 

  • 2
    Legendary Actor Lee Soon Jae Cancels Performance Due to Health Concerns

    ENTERTAINMENT 

  • 3
    BLACKPINK’s Jennie Drops Empowering Anthem ‘Mantra’—Fans Can’t Get Enough

    ENTERTAINMENT 

  • 4
    Jennie Flaunts Luxury Cars and Bold Fashion in Her Fierce ‘Mantra’ MV

    ENTERTAINMENT 

  • 5
    Lexus LFA: The Ultra-Rare Handmade Supercar Worth Over $750K

    TECH 

Popular Now

  • 1
    Pricy Headlights Become Hot Target for Car Thieves: Here's Why

    TECH 

  • 2
    Pontiac G8 is Back (Sort of): GM Unveils Stunning Successor Concept

    TECH 

  • 3
    Celebrities Spread Warmth: Over $100K Donated by Son Ye Jin, Hyun Bin, and More

    ENTERTAINMENT 

  • 4
    Choi Kang Hee Shares Her Sweet New Life as a Kindergarten Teacher on YouTube

    ENTERTAINMENT 

  • 5
    BLACKPINK's Lisa to Rock the Victoria's Secret Runway as Show Returns After 6 Years

    ENTERTAINMENT