MrBeast the individual YouTuber with the most subscribers in the world has turned down a proposal from Elon Musk to post videos on X (formerly Twitter), citing the platform’s difficulty in generating revenue.
On the 31st of last month (local time), MrBeast posted a video titled “I Spent 7 Days in Solitude” on YouTube, then tweeted on his X account, “I posted a video. If you don’t see it, I’ll dropkick you.” In response to this post, the UX/UI designer of Dogecoin replied “Please post it here (X) too,” to which Elon Musk also agreed commenting “Yeah.”
MrBeast stated, “My videos cost millions of dollars to produce. Even if I achieve 1 billion views on X, I won’t be able to recoup even a fraction of the production costs.” However, he added, “If it becomes genuinely possible to generate revenue, I’m considering giving X a try.”
In reality, it is known that X makes it harder for individual users to generate income compared to YouTube. According to the New York Post, an account on X with 370,000 followers is estimated to earn about $7 (about 9,000 KRW) per 1 million views. In contrast, the income per view on YouTube is much higher. According to Yahoo Finance, a qualified YouTube creator can generate an income of $3,400 to $30,000 (about 4.39 million to 38.77 million KRW) per 1 million views.
This is the second time MrBeast has turned down Musk’s proposal. In June last year, Musk responded to MrBeast’s tweet announcing a new video by saying, “Please also post it on this platform (X). The revenue per view should be comparable to YouTube. If not, I’ll adjust it.”
By. Hyo Won Hwang
Most Commented