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NewJeans vs. aespa: Who’s Leading the K-Pop Revolution?

Eugene Park Views  

K-Pop’s hottest girl groups, aespa and NewJeans, dominate the music scene with the contrasting appeal.

ADOR’s five-member girl group NewJeans debuted with a refreshing, girl-next-door concept and a clear vocal tone, attracting overwhelming interest from the start.

Perfectly depicting the late 90s, Y2K era, the “Ditto” music video last January featuring NewJeans in school uniforms and shot with an old digital camera gained significant attention.

“Supernatural” showcased their flawless take on 90s Japanese hip-hop fashion with accessories like headbands and cargo pants, and their latest single, “Bubble Gum,” brought back summer vibes with an old-school feel, further popularizing NewJean’s unique Y2K concept. Since “Ditto,” NewJeans consistently embraced the late 90s aesthetic, turning it into a massive trend and establishing themselves as the leading trendsetters for the Y2K era.

In contrast, aespa, under SM Entertainment, captured fans’ hearts as the only K-pop girl group with a futuristic concept.

aespa released their first full-length album this May, and their new tracks “Armageddon” and “Supernova” create buzz for their addictive cyberpunk style.

The theme of aliens falling to Earth in the “Supernova” music video attracted rave reviews from fans who praised it for being uniquely aespa, sharing that it was a point of view only aespa could express. The stage outfits mirrored a new-age vibe, using mainly metallic materials and silver colors to create a space-alien concept. They added striking silicon accessories that enhanced the futuristic looks.

Fans are excited to see what NewJeans and aespa have to offer, as aespa showcases a cyber-futuristic concept and NewJeans embraces the late 90s Y2K aesthetic.

Eugene Park
content@www.kangnamtimes.com

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