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Kim So Yeon Stuns in Retro Style for Her Bold New Role in ‘A Virtuous Business’

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J,Wide Company

Kim So Yeon is set to showcase a new facet of her talent in the upcoming JTBC drama A Virtuous Business.

This new Saturday-Sunday series transports viewers back to 1992 in a rural village where discussions about sexuality were considered taboo. It follows the story of the “Sales Sisters,” a group of four women who venture into the door-to-door adult product sales world. In this bold and unconventional narrative, the Sales Sisters explore themes of independence, growth, and friendship.

Ahead of the premiere of A Virtuous Business, behind-the-scenes photos from Kim So Yeon’s poster shoot have been released. In the series, she plays Han Jeong Sook, the leader of the Sales Sisters, who decides to enter the world of adult product sales to earn enough to support her son’s education and pay the rent.

Kim So Yeon is seen in vibrant retro outfits, including a bright blue headband, sunglasses, and a floral dress, complemented by a voluminous hairstyle that captures the era. In contrast, images showcasing her character’s fresh and simple look in the drama create a striking visual contrast that captures attention.

J,Wide Company

In these photos, Kim So Yeon embodies a range of expressions vital for a sales representative, from a bright, engaging smile and confident product presentation to moments of surprise. This glimpse into her character’s diverse traits highlights Jeong Sook’s journey as she breaks free from her formerly reserved nature to embrace the world of direct sales. Anticipation is building for how Kim So Yeon will bring this transformation to life.

Meanwhile, A Virtuous Business, featuring Kim So Yeon, is set to premiere on JTBC this Saturday.

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