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Rumors Gone Wild? Juice Se Yeon Shuts Down $1.2M Sponsorship Scandal

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BJ Juice Se Yeon denies 1.6 billion won (approximately $1.2 million) in scam allegations and vows legal action.

On Wednesday, BJ Juice Se Yeon, a popular streamer on South Korea’s live-streaming platform AfreecaTV, took to social media to address rumors surrounding a supposed 1.6 billion won sponsorship scandal. The internet personality was embroiled in controversy after an online post claimed she had blocked a fan who allegedly sponsored 1.6 billion won to her over two years.

“I can confirm that the individual mentioned in these rumors has never contributed 1.6 billion won, or any similar amount, to my channel,” Juice Se Yeon stated firmly. “This person is neither my passionate chairman nor someone I’ve blocked.” She categorically denied the so-called 1.6 billion won scam allegations.

The streamer went on to clarify that the original poster had retracted their claims just hours after the post went live. “The person who made the post issued an apology three hours after publishing the initial post, admitting to a serious misunderstanding and retracting all allegations,” Juice Se Yeon explained. “Despite this, these falsehoods continue to circulate in sensationalized forms, which is incredibly frustrating.”

Taking a firm stance against the spread of misinformation, Juice Se Yeon issued a warning: “I want to make it clear that these rumors are completely baseless. My legal team is prepared to take swift and severe action against anyone who continues to spread these unverified claims or engages in malicious defamation and insults. There will be no leniency in these matters.”

The controversy began on October 26 when a post appeared on an online forum, claiming that the fan had sponsored 1.6 billion won to Juice Se Yeon over two years, only to be blocked by her.

The post read: “What did I do to deserve this? I stood by you when everyone else turned their backs, even when allegations against you were proven true. I’ve been your loyal supporter, whether as a longtime fan, a manager, or a financial backer. Is this how you treat someone once they’re no longer useful? Do you just discard people when the money runs out?” The inflammatory post quickly went viral, fueling the controversy surrounding Juice Se Yeon.

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