Min Hee Jin, the former CEO of ADOR, has once again expressed her unwavering support for NewJeans. On Friday, she took to social media to post a message titled “NewJeans Never Die,” accompanied by character illustrations of the group’s members: Minji, Hanni, Haerin, Danielle, and Hyein.
This comes shortly after NewJeans sent a formal letter to their agency, ADOR, outlining a series of demands. In the letter, dated Wednesday, the group issued an ultimatum: “If the violations are not corrected within 14 days of receiving this letter, there will be no way to restore the broken trust,” they stated, adding, “As a result, we will be forced to terminate our exclusive contract.”
According to reports, the group’s demands include several key issues. They are calling for HYBE, NewJeans’ parent company, to take necessary actions regarding plans to sideline the group and focus on new projects. Additionally, NewJeans has requested ADOR to address a situation involving a manager from another label who allegedly told Hanni to “ignore” her. The group also demands that ADOR confront HYBE PR’s alleged efforts to downplay NewJeans’ achievements and that the company take action against the unauthorized release of pre-debut photos and videos. Further, NewJeans is seeking resolutions to situations where their accomplishments have been undervalued due to claims of push-out tactics. Lastly, the group requests an immediate resolution to disputes with director Shin Woo Seok of Dolphiners Films and concerns about missing NewJeans’ existing works.
In response to the formal notice, ADOR issued a statement on Thursday confirming receipt of the letter and its ongoing review. The agency expressed its commitment to addressing the specific requests and resolving the issues thoughtfully, aiming to preserve its relationship with the group.
Meanwhile, Min Hee Jin, affectionately referred to as NewJeans’ Mom due to her close bond with the group, has recently become a focal point in this unfolding drama. NewJeans reportedly directly requested her return to the company after her dismissal from the CEO position.
Adding another layer to the situation, Min, who has conflicted with HYBE since April, is said to have informed ADOR of her intention to exercise a put option (the right to sell shares) on her ADOR stock. This move could have significant implications as tensions continue rising between the key players.
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