BTS V Working Hard Even in Military Service Securing 2.6 Million New Brand Subscribers

BTS’s V, who is heating the world, is working hard even during his military service.

As of the 8th, it was confirmed on the website of coffee brand C that the number of cumulative subscribers to its app exceeded 11.91 million.

Before V was selected as the model for this brand, the number of subscribers was about 9.3 million on December 23 last year. More than 2.6 million people have signed up since the brand model was selected. The number of subscribers seems to have increased due to V’s popularity, and it is still increasing.

Fans who heard the news responded positively, saying, “I found out about the app thanks to V. I am also one of the 2.6 million”, “V’s advertising effect is amazing”, and “V is working hard even in the military, he’s amazing”.

V entered the Army Training Center with group leader RM on December 11 last year. He is currently undergoing five weeks of basic military training.

On December 28 last year, the Army Training Center released a photo of V in uniform. In the released photo V was wearing a squad leader trainee badge with a serious look. This badge is given to trainees with outstanding leadership in the squad and it seems that V is adapting well and living in the military.

V’s expected discharge date is June 10, 2025. Voices hoping for his healthy discharge are growing.

Meanwhile, it was reported that during the process of selecting V as a model, Company C distributed 2 billion won out of the estimated 6 billion won for V’s advertising execution to franchisees. Even after enlisting, V earned about 6 billion won ($5 million), showing the power of BTS.

By. Seong Hoon Kang