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Tempur announced on the 8th that it has begun a partnership with David Beckham as a new brand ambassador.
Beckham, who has been active as a football player for 20 years, winning league championships in four countries and serving as the captain of the England national team for six years, is known as one of the most famous athletes in the world. After retiring as a football player, he is leading various businesses, including realizing his lifelong dream of becoming the owner of the MLS football club, Inter Miami CF.
Beckham said, “Quality sleep has always been an essential element for me as an athlete, now as a father, husband, and business owner. Sleep helps me show the best in all areas of my life. Having slept on Tempur for years, I am pleased to be able to share the important benefits that can be gained from a good night’s sleep with Tempur.”
Scott Thompson, CEO and Chairman of Tempur Sealy International, said, “Tempur’s mission is to improve the sleep of more people around the world every night. We have formed a perfect partnership with David Beckham to demonstrate our leading technology and innovation in the premium bedding market.”
David Beckham will join as the brand ambassador for the key countries in the Asia Pacific region of Tempur and is expected to unveil a new campaign with Tempur from early next year.
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