It is often said that we “eat with our eyes.” This means that we enjoy the taste of food with our tongues and use our sense of sight to appreciate the design and imagine the taste. In reality, we react quickly to the colors of food. When we see something in an appetizing color, our mouths naturally water. Pink color is not necessarily a color that stimulates our appetite, but recently, there has been an increase in food using this color. What kind of taste does a pink menu offer us? Let’s take a look at some drink menus that are adorned in pink.
Starbucks Pink Dragon Fruit Lemonade
Starbucks has released a drink called Pink Dragon Fruit Lemonade that captures spring colors. It is a drink made with red dragon fruit, which has a higher moisture content and is rich in fiber compared to the usual white-fleshed dragon fruit. It features a color that reminds us of freshly bloomed spring flowers and is enhanced with the sweetness of guava and mangosteen. Unlike its initial release, it was first released in 2021 and is now available as a ready-to-drink beverage in plastic bottles. The price at the store is 4,300 won (about US$3.25).
HEYROO Pink Peach Zeroade
Convenience store CU is introducing its brand called HEYROO. HEYROO is a brand that combines the friendly greeting ‘Hey’ with the kangaroo symbol, representing the idea of selecting only essential things. Among the products released under the HEYROO brand is a beautiful pink drink called Pink Peach Zeroade. It is a refreshing and subtly sweet zero-calorie beverage. It comes in a 350ml size and is priced at 1,300 won (about US$1.00) at convenience stores.
Bundaberg Pink Grapefruit
Bundaberg’s drinks are made with the highest quality ingredients that are naturally fermented along with sugarcane in the pristine region of Queensland, Australia. They are known for their rich flavor and unique aroma and have gained a following in Australia, the UK, the US, and Canada. The attractive Pink Grapefruit is a product that is fermented over two days with the juice of grapefruit and sugarcane, resulting in a sparkling drink with a clean sweetness and acidity. A box of 12 bottles is priced at 26,400 won (about $20).
Lorina Sparkling Pink Lemonade
Lorina is a sparkling beverage famous in the French region. It is a brand that can be found in franchises such as Starbucks and is sought after by many due to its bottle design, which can also be used as an interior decoration. Lorina’s appealing pink drink is the Sparkling Pink Lemonade, which many love for its clean aftertaste. It is produced using traditional French beverage production techniques and does not contain artificial sweeteners but instead uses natural refined sugar. It is priced at around 2,000 won (US$1.50) in supermarkets.
Sugalolo Pink Lemonade Zero
Foodtech company Intake is selling Sugalolo Pink Lemonade Zero. Sugalolo is a brand of sugar substitute formulation technology that recreates the taste of sugar. Sugalolo Pink Lemonade Zero is a sugar-free, low-calorie product that eliminates sugar, calories, and carbonation. It is the first product to expand the Sugalolo brand lineup into the non-carbonated, zero-calorie beverage category. The product is sold in packages of 24 bottles for 25,500 won (US$20) on the official online store.
Mathilda Sparkling Pink Grapefruit
The brand Mathilda has a 100-year tradition. They manufacture various beverages using their accumulated expertise, one of which is the beautiful pink drink called Mathilda Sparkling Pink Grapefruit. It is a flavorful and refreshing drink that combines the taste and aroma of pink grapefruit. The sparkling bubbles add a refreshing sensation that will make you feel refreshed. It is priced at 2,100 won (US$1.60) per bottle in supermarkets.
Famous Soda Co Zero Sugar Pink Lemonade
Famous Soda Co is a premium brand recognized as a healthy beverage in Australia for its sugar-free, natural ingredients. It was founded by Michael Pilon, who wanted to ensure everyone could enjoy the fizzy drinks his mother wouldn’t let him have as a child. Farmers Soda’s pink drink has an innocent and pretty pink color, sweet fragrance, and shiny bubbles. It sells for 3,200 won (US$2.50) at convenience stores.
Mogu Mogu Rich
Mogu Mogu is a fruit-flavored beverage produced by a company in Thailand. It is known for containing a large amount of coconut jelly compared to other drinks, and it is interesting to note that many products focus on the chewing experience. It contains 25% fruit juice, and the beverage has a 25% coconut jelly content. The pink-colored Mogu Mogu Rich is made with lychee juice, sugar, and dietary fiber and offers a sweet taste. It is priced at 21,900 won (US$16.50) for a package of 24 bottles on the official online store.
Aromaville Pink Lemonade
Aromaville offers the Pink Lemonade as a pink drink. It is a tangy and sweet beverage that is a zero-calorie product, so you don’t have to worry about calories. It is made with natural ingredients and is recognized as a healthy beverage brand in Australia. It has a clean and sweet taste, and the sparkling bubbles add a refreshing sensation. It is sold at convenience stores for 3,200 won (US$2.50).
Baskin-Robbins Pink Rich Refresher
SPC Baskin Robbins has launched the Pink Rich Refresher, a refreshing and sweet drink. It is a beverage that combines the taste of lychee with guanara extract, and it is developed with consumers looking for a hydrating drink in mind. It is available in sizes starting from 473ml, and there is also a 917ml size that combines two regular-sized Baskin Robbins drinks for takeout. The price of the large-size drink at the store is 5,800 won (US$4.40).
By. Choi Deo Soo (press@daily.co.kr)
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