BYD's Aggressive Pricing Strategy Triggers Price War Among Chinese Electric Vehicle Makers
BYD, China’s largest electric vehicle brand, has reignited the price war by launching an electric vehicle that is cheaper than internal combustion engines. As the Spring Festival holiday, the traditional off-season of the Chinese auto market, ends, companies are expected to secure market share aggressively through price reductions. On the 21st, China’s Jiemian newspaper reported, […]