Hyundai to Bring Back Internal Combustion Engines After Dismantling the Division Hyundai Motor Company has been quick to capture the electric vehicle market. More than three years ago, the company abolished its engine development organization and reassigned its employees to other departments. However, this decision proved to be a mistake as the internal combustion engine was given a second chance. Less than three years later, the company has started developing a new engine...
Hyundai's Santa Cruz Pickup: Facelift Images and Design Changes RevealedSanta Cruz, the U.S. strategic modelSoon to have its first faceliftPrediction images revealed by Carscoops Since the Pony pickup, Hyundai hasn’t produced a pickup truck for a long time. However, due to constant consumer requests in the U.S., a major market for pickup trucks, Hyundai developed and launched the Santa Cruz. As a model targeting […]
Hyundai's Ioniq 9 Electric SUV Shocks with Pixel-Perfect DesignHyundai Ioniq 9 spotted up closeA closer look at the pixel lampsA futuristic design applied Hyundai is ambitiously preparing to launch the Ioniq 9, a midsize electric SUV that recently changed its name from Ioniq 7 to 9. This change is interpreted as an intention to emphasize the identity of the flagship model and secure […]
Kia K4 vs. Hyundai Elantra: A Showdown of Interior Design InnovationKia K4’s Design Revealed: A Detailed Look Inside RevealsIt is sufficiently threatening to Elantra On March 21 (US local time), Kia’s new model, K4, which had been highly anticipated for a long time, finally appeared. The K4, developed as a successor to the compact sedan K3, is characterized by a crossover style that resembles a […]
Big Trouble for Hyundai and Kia: Why 170,000 Electric Vehicles Are Being RecalledRecalling 170,000 vehicles due to ICCU defectRecall also announced in the U.S.Same recall, different details Complaints from electric vehicle owners toward Hyundai and Kia are increasing. Recently, Hyundai and Kia announced a voluntary recall of 170,000 electric vehicles due to defects in the Integrated Charge Control Unit (ICCU). It can be said to be the […]
Hyundai's Next Big Thing: Predicting the Future of Car DesignMysterious prediction images appear overseasA mix of Sonata and AvanteIts identity revealed While driving, we often see vehicles cloaked in camouflage. Auto manufacturers thoroughly conceal the exterior of cars until their official release to prevent direct business losses that could occur if the design leaks. In an era where car performance and quality have become […]
Hyundai's Recall Nightmare: Defective Cars Resurface, Owners FumingAs soon as the ICCU recall was issued, the same defect reoccurredLeading to the vehicle being towed The controversy over the ICCU (Integrated Charging Control Unit) defect issue shows no signs of abating. Hyundai and Kia previously initiated a recall for approximately 170,000 electric vehicles. Almost all electric models are targeted, including the Ioniq 5, […]
Kia K4 Attracts Worldwide AttentionKia’s new K4 model has appeared after a long wait. This new model was developed as a successor to the K3 and attracted attention even before its release, thanks to its sedan-like SUV style. The change in model name from K3 to K4 raises expectations for improved product value of compact vehicles with a different […]
Hyundai's Santa Fe PHEV Model: Bringing Long-Distance Electric DrivingHyundai’s Santa Fe PHEV Model Launch ImminentThe test Vehicle was SpottedChanges with Second-Generation PHEV System The release of the Santa Fe plug-in hybrid (PHEV) is approaching. Recently, test vehicle driving of the Santa Fe PHEV model was captured, raising consumers’ expectations. The 4th generation PHEV model has already been released in the U.S., but the […]
Hyundai's Ioniq 9: Likes and Dislikes Divided by Unique Blinker DesignHyundai Ioniq 9 Blinker Lights UpWhy Opinions Are Divided Hyundai’s large electric SUV IONIQ 9 will likely be released in the second half of this year. The new model, which is being developed based on the electric vehicle platform E-GMP, is raising expectations as it reflects the design elements of the concept car Seven. There […]
Ohtani's Wife's Bag Sparks Buzz: Shocking Price RevealedShohei Ohtani, Mamiko Tanaka2024 MLB World Tour Seoul SeriesZARA Bags in the $40 Range Shohei Ohtani, known as the “Trillion-won man,” has been the talk of the town since he visited Korea. Ohtani’s Korean fans have not spread their interest to his wife, Mamiko Tanaka. On the 18th, it was reported that Mamiko Tanaka, wife […]
Great Wall's Haval H6 Dominates Compact SUV Market in South AfricaThe Rapid Growth of Chinese Vehicles Encroaching the global marketSurpassing Hyundai in South Africa The Chinese automobile industry has attracted attention for its remarkable growth over the past few years. Although it was possible thanks to the support of the Chinese government, the time has come to admit that it has competitiveness that can threaten […]
Hyundai Sonata's New Design Ditches Straight Eyebrow-shaped DRLHyundai’s family lookStraight eyebrow-shaped DRLhas been boldly removed The family look has the advantage of creating a sense of stability through a design that represents a brand’s identity and simultaneously creates unity. In addition, it can become a brand’s unique design and have a differentiating factor from other designs. As cars are expensive products, consumers […]
Why Kia's Ambitious K4 Won't Hit South Korean Roads: Insights RevealedKia’s next-generation compact vehicle, K4Scheduled to be fully unveiled on March 21No plan for launch in South Korea Just as the Kia K7 changed its name to K8 after being wholly defeated in competition with the Grandeur (Azera for the North American market), the K3’s ( Forte for the North American market) successor model is […]
Kia Sportage's New Design: Is It a Mini Sorento?Best-selling SUV in South Korea in 2023Preparation for the Sportage’s changeWhat does a realistic design look like? What model was the best-selling SUV in South Korea last year? If you expected Sorento or Santa Fe, you were wrong. Last year, the No. 1 selling SUV model in South Korea was the Kia Sportage, with sales of […]
How Electric Vehicle Technology is Reshaping the Auto IndustryThe Pivotal Point in the Electric Vehicle WarIs Dedicated PlatformsWhat are the characteristics of each company’s platform? As the competition in the electric vehicle market intensifies, each company has started to produce its dedicated platform. Companies that were not initially proactive about electrification built electric vehicles based on internal combustion engine platforms. However, as the […]
Kia K4 Unveils Sleek Design to Rival Your Favorite Mid-size Cars On the 15th, Kia released a teaser image of the K4, a full change model of the K3. It is the first full change in six years since the second-generation model was released. As the productivity of the existing K3 was disappointing due to its aging model, it is expected that the new K4 will emerge as a rival to the Avante...
Hyundai's New Santa Cruz Finally Spotted in the FleshAimed at the North American market, it faced tough competition from the Maverick, yet news has emerged that a new version of the Santa Cruz is slated for a summer release. The Hyundai Santa Cruz is a pickup truck that Hyundai launched in 2021, targeting the North American market. However, contrary to expectations, its sales […]
Sneak Peek: New Hyundai Palisade Set to Wow Dads with Sleek DesignThe new Palisadewith a horizontal design compositionsimilar to the Grandeur SUV The test car of Hyundai Palisade’s full-change model has been spotted several times, raising father expectations. In 2023, it recorded a sales volume of 41,093 units, making it a popular model in the domestic large SUV market. It is also a popular choice for […]
Hyundai Faces U.S. Backlash Over Electric Vehicle Subsidy TacticsIs Hyundai’s Subsidy Disappearing?Hyundai Exploited Exception ClauseControversy Erupts in the U.S. The issue with Hyundai Motor’s electric vehicle subsidy has been raised in the United States. Under the U.S. Inflation Reduction Act (IRA), there is a condition that subsidies shall be granted if a certain amount of minerals and battery parts are procured from the […]
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