The Pride of German Cars
Three Flagship BMW Models
Which Model Scored the Highest in Satisfaction?
According to the Korea Automobile Importers and Distributors Association (KAIDA), the number of newly registered imported passenger vehicles in April was 21,560, a 14.7% decrease from the previous month. By company, Mercedes-Benz sold 6,683 units, and BMW sold 5,750 units. Mercedes-Benz became the number one imported vehicle seller in South Korea in just four months.
After the announcement of these results, much attention has been paid to the strategy BMW, which will perform well until April of this year and be used to restore its pride. Let’s learn about the three models that led to BMW’s strong performance, which are receiving a lot of attention, and predict the outlook for the imported vehicle market in South Korea for the remainder of 2024.
Everything About the Model Leading BMW: The 3 Series
It is evaluated as a car that has all the answers to sedans. A BMW sedan has a huge impact, accounting for 14% of total sales. This model is the BMW 3 Series, which is loved by many due to its strong reputation and preference, so much so that it is called the Porsche 911 in the luxury sedan.
Although Mercedes and Audi models continue to compete fiercely, the 3 Series boasts overwhelming performance in design, ease of use, and driving performance. In South Korea, the 3 Series sedan includes the basic model BMW 320i, the upper trim BMW 320d xDrive M Sports, and the most efficient all-weather sports car, BMW M340i.
The Best-selling Model in South Korea: The 5 Series
The BMW model most commonly seen in South Korea is the 5 Series. This model, released first in Korea and received much attention, competes fiercely with the Mercedes-Benz E-Class every year. Although it is not ranked as the best-selling model in 2024 due to the presence of Tesla, the two models are expected to continue competing for second place for the remainder of the year.
In the South Korean market, the 5 Series consists of 520i, 530i xDrive, etc. The 520i model has a 2.0L 4-cylinder mild hybrid engine with a maximum combined output of 208 horsepower and a maximum torque of 31.6kg.m receives the most love. The 530i xDrive model provides a maximum output of 258 horsepower and a maximum torque of 40.8kg.m with the same engine.
The King of Midsize SUVs
What are the Features of the BMW X5?
In keeping with the automobile market’s trend of solid SUVs, BMW’s flagship SUV, the X5, is also receiving much love. With more than 2.2 million units sold across four generations, this model is showing overwhelming performance and luxury to the point where it is called the model sitting on the throne of midsize SUVs.
As for the exterior of the X5, the understated front part features a clean design with fewer angles, scoops, and curves. In addition, the kidney grille combines to create a more understated feel than the previous appearance. In the case of the rear, the bumper and lights are neatly placed, but the design that exudes grandeur is impressive. Attention is being paid to whether BMW, which left a disappointment after being overtaken by Mercedes-Benz in April 2024, will be able to regain its pride with the three models introduced in this article.
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