Audi’s new model’s imminent launch
One model stands out among them
Let’s look at that amazing identity together
If we were to describe Audi in one word, it would be an all-rounder. From technology to design, it is beautiful no matter where we look. It is a typical hexagonal car that is hard to find due to its square shape. It features instructions on riding comfortably by sitting low and cruising by gently pressing down on the road surface.
The sophisticated interior and exterior of Audi
The reason they deemed it urgent
Recently, Audi’s sales in South Korea have plummeted. The prevailing opinion is that the absence of new models and outdated interiors are the most common causes. Due to the relatively short vehicle replacement cycle in South Korea, the absence of new models is a fatal blow to sales. In addition, as competing brands are bringing in a variety of dazzling interiors, it is difficult to avoid the evaluation that Audi’s calm interior is old and stale.
However, not changing also means that there is no reason to change. Refining the car’s exterior and installing a large display are not urgent tasks for Audi. The path Audi has chosen is to prepare for the soon-to-come era of electrification and the near future when eco-friendly cars will become a global agenda. Audi is taking a breath to run further in the new paradigm. It’s a reasonable luxury, Audi. Extreme physical properties can be created with a Porsche, a Bentley, or a Lamborghini.
Audi, leading with technology
Competitiveness against other companies is key
Audi’s slogan, Vorsprung Durch Technik (progress through technology), is not just a marketing catchphrase. Audi looks at the world through technology. Audi unveiled new models: the A5, the New A6 e-tron, and the Q5. Audi plans to launch 20 new models by next year, three of which were released first. Audi is now ready to jump.
In South Korea, known for its robust sedan market, the A6 e-tron is the most anticipated vehicle. The A6 has long represented its brand both in South Korea and globally. With its release scheduled after competitors like BMW’s i5 and Mercedes-Benz’s EQE, there’s considerable interest in how the A6 e-tron has been refined. There is curiosity about how the sensations associated with the internal combustion engine version of the A6 will be translated into the new electric model.
It’s really about to launch
A6 e-tron to be launched in two weeks
The A5 is currently available as a coupe, convertible, and four-doorSportbackk. Among Audi’s vehicles, even-numbered models are expected to be electric vehicles, while odd-numbered models are expected to maintain internal combustion engine vehicles. Some even-numbered models have already been electrified in the SUV lineup, led by the Q4, Q6, and Q8 e-tron.
Since the A5 is an odd-numbered lineup with no e-trone, it is expected to remain an internal combustion engine vehicle. It has not been officially decided yet. The A6 e-tron, which will be launched as a pure electric model, is scheduled to be launched at the end of July 2024, and Sportback and wagon models are also expected to be offered. We are very excited about Audi’s new model lineup, which is being launched after a long time.
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