Ferrari’s First EV Caught Testing
Near E-Building
Aiming for Sales in 2026
Porsche introduced its first electric sports car, the Taycan, in 2019. In contrast, Ferrari initially declared in the early 2010s that it would never build an EV, emphasizing that “the charm of Ferrari is the loud engine sound.” However, Ferrari has shifted its stance and plans to build electric sports cars.
Ferrari’s first EV is expected to launch as early as the end of 2025. Recently, a heavily camouflaged prototype car was spotted on a test drive. This vehicle is aimed for sale in 2026. Predictions suggest that a second EV, possibly named the F245, will be launched in 2026 or 2027.
Using Maserati body for Security?
Expected to Enter Luxury SUV Market
This EV, codenamed F244, will be produced in the e-building that Ferrari built in Maranello, northern Italy, to produce internal combustion engines, hybrids, and Ferrari’s first EV. Meanwhile, the discovered prototype was tested in Maranello using a Maserati Levante body. Also, like the Ferrari Purosangue, it was equipped with 5 doors.
The F244 will be produced as an SUV, not a mid-engine sports car. Since Porsche has already opened the door to demand for luxury SUVs with the launch of the Macan, it is expected that it will be able to meet the expectations of supercar companies for SUVs in the future. Unlike Porsche, the F244 will not share a platform with other vehicles. So, waiting and seeing how the actual design will be launched will be fun.
Factory Established at Ferrari’s Headquarters
To Ensure Quality Assurance
Meanwhile, the e-building, which will produce new Ferrari cars, including the F244, was built with such high expectations that many political figures and Ferrari executives and employees, including Italian President Sergio Mattarella, Chairman John Elkann, and Vice Chairman Piero Ferrari, gathered at the completion ceremony. Because it is made in our production plant, we can guarantee quality and secure profits.
They also strive for sustainable development, such as adopting solutions to reuse energy and rainwater during production. The work carried out here involves developing high-voltage batteries and electric motors and processing electrical components. Collaborative robots that adjust their movements according to the manufacturing process participate in the production.
The Luxury Sports Car Industry
Surprisingly Strong Demand for Luxury EVs
The sports car industry can be said to be a business filled with luxury. Although the quartz watch (A type of electric clock that operates based on the vibration frequency of a quartz oscillator (crystal) of 1 second) was invented, there is a question as to whether there will be a demand for electric cars rather than internal combustion engines as automatic watch brands insist on their own products and instead adopt a luxury product strategy. That’s why Ferrari declared that it would never make an EV.
However, Porsche was the first to take up the challenge, and despite the impact of COVID-19, demand for the Taycan soared. The company achieved a cumulative production of 100,000 units in just three years. The electric motor’s immediate response and powerful torque provide a driving experience that rivals the excitement of internal combustion engine vehicles, making it an appealing option for engineers and enthusiasts. Given this success, Ferrari’s foray into electric sports cars appears to be a positive and promising move.
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