BMW 7 Series Facelift is Coming: Are These the Design Changes We’ve Been Waiting For?

Is it already time for a facelift model?
The facelift model of the BMW 7 Series spy shots
What changes can we expect?

In many cultures, the number 7 is considered a symbol of good luck. So, it’s fitting that the BMW 7 Series, now in its 7th generation, carries this auspicious number. Released in April 2022, this latest 7 Series has garnered significant attention for its dramatic changes from previous models.

The redesigned appearance, which debuted with this generation, stirred considerable discussion. The 7 Series now features BMW’s signature kidney grille with LED lighting and separate headlights reminiscent of those on the X7. This update reflects BMW’s commitment to elevating its flagship models with distinctive design elements.

Longer than the S-Class
and closer in size to the Ghost

In the case of the current model, the rear features a simple feel, unlike the strong impression of the front. The chrome line running across the center of the rear has been erased. What stands out as much as its unique design is its size. It looks more like the Rolls-Royce Ghost than its rival, the Mercedes-Benz S-Class. It was a BMW-like move, with a deeper technical know-how in super-large sedans than any other brand. In the fierce competition among flagship sedans, it is a vehicle that stands out for its size.

It’s been just over two years since the 7th generation 7 Series was introduced, but spy shots of the facelift model have already been captured, drawing attention. It is difficult to know the details because the camouflage cover is applied, but there is news that there will be changes to the main design. What has been changed?

Significant changes to the front?
A new kidney grille

For the facelift model of the 7th generation 7 Series, a new design presented by BMW will be applied. There is a strong possibility that a larger kidney grille will be placed at the front. In the case of the headlamps, it isn’t easy to get a detailed picture because temporary lighting is attached. Still, it is expected to show a direction that presents a new feeling while maintaining the separate design that is only applied to the flagship model.

As a facelift model, the 7 Series will not see major changes to its side profile. However, it will feature a new design for its large-diameter wheels, enhancing its sophisticated appearance while maintaining the size and presence of the current model. The 7 Series remains a versatile vehicle, preserving its identity as a large sedan that offers both driving pleasure and luxurious chauffeur-driven comfort. This model is designed to prioritize passenger convenience and safety, making it ideal for ceremonial use, focusing on passenger experience rather than direct driving.

When can we expect the launch?
Based on the cycle, around 2026

The current 7 Series was released in 2022. Considering BMW’s timeline of releasing a new model every four years or so, the facelift model of the 7 Series is likely to be launched around 2026.

In the case of large sedans, fierce competition continues. It is no exaggeration to say that this is a battle of pride between automakers, as it is a segment that requires a lot of technology and effort from each automaker. Competitor Mercedes-Benz divides its flagship sedan into the S-Class with an internal combustion engine and the EQS, an EV. The current 7 Series is available as an internal combustion engine vehicle and a pure EV. It will be interesting to see how the competitive landscape will change in the next generation.