Can Mahindra Thar Roxx Compete with the Jeep Wrangler? The Price and Features Say Yes

Mahindra Thar Roxx Unveiled in India
Design Strikingly Similar to the Jeep Wrangler
Priced at One-Third of the Wrangler’s Cost

Indian automaker Mahindra has introduced the 5-door variant of its off-road SUV, the Thar Roxx, which is now available in the Indian market. This highly anticipated model starts at approximately 1,290,000 rupees (approx. US$15,365).

The Thar Roxx’s design includes round headlamps, a vertical grille, and a boxy silhouette, which has sparked comparisons to the Jeep Wrangler. While the Jeep Wrangler’s two-door Sport model costs $31,895 in the US, the Thar Roxx is half that.

The Tar Rocks generate a maximum output of 174 horsepower and come equipped with a 10.2-inch display

Currently, only the base trim MX1 has been launched, and it consists of two powertrains: gasoline and diesel. The basic model is equipped with a 2.0L 4-cylinder gasoline turbo engine, which produces a maximum output of 174 horsepower and a maximum torque of 38.0 kgf.m. The 2.2L diesel engine produces a maximum output of 172 horsepower and a maximum torque of 37.7 kgf.m. A 6-speed manual transmission and a 6-speed automatic transmission are available.

The base MX1 trim has 18-inch steel wheels, a 10.25-inch infotainment touchscreen, six airbags, and rear AC vents. The top trim, the AX 3 L RWD model, has ADAS, including forward collision warning and prevention, adaptive cruise control, lane keeping assist, four-wheel disc brakes, and a 10.2-inch digital cluster and infotainment display.

443 mm (17.4 inches) longer than the 3-door Thar and has a trunk capacity of up to 644 liters

The top-of-the-line AX 7 L trim adds a panoramic sunroof, 19-inch alloy wheels, leather-wrapped door trims, and a six-way power driver’s seat. Other features include ventilated front seats, a cooled glove box, a surround-view camera, obstacle detection, a Harman/Kardon nine-speaker system with a subwoofer, and a USB-C port.

The Thar Roxx is 4,428 mm (174.3 inches) long, 443 mm (17.4 inches) longer than the base model, the 3-door Tar. The boxy body shape maximizes interior space, significantly securing the previously insufficient trunk space. The Thar Roxx offers a trunk capacity of up to 644 liters, and the second-row seats can be folded in a 6:4 ratio.

Off-road-specific design, including round headlamps and vertical grille

The Thar Roxx’s exterior showcases distinctive design elements. At the front, it features round headlamps with C-shaped daytime running lights outlining their edges, a grille with 12 vertical slots, and a robust bumper that extends forward.

The side profile is marked by thickly cladded over-fenders, a rear step, and a diagonally sloping C-pillar, which creates a distinctive visual proportion.

At the rear, the Thar Roxx sports vertical, box-shaped tail lamps with a ㄷ-shaped graphic inside. A spare tire is mounted on the tailgate, with a handle on the left side. The rear bumper extends outward at an angle, seamlessly connecting with the side cladding, reinforcing the vehicle’s off-road credentials.