Lincoln, the US premium brand
Continues to thrive as sales increase
Are they set to launch two new models?
Lincoln is a premium brand representing the US and is much loved in the US for its luxurious design, excellent ride quality, and options. The company has been enjoying a boom in the US recently, and according to calculations, it could sell over 100,000 vehicles in 2024 alone. That would be its best year since 2020. Lincoln has announced the launch of two new cars to capitalize on this success. Let’s take a look at what they might be.
Lincoln’s Two New Vehicles Revealed at Dealer Conference
At the Lincoln Dealer Conference in early 2024, news emerged that Lincoln might introduce two new vehicles. While details remain unconfirmed, speculation is growing about whether these will be entirely new models or updates to existing ones.
Lincoln has recently launched refreshed versions of its flagship SUVs, the Navigator and Aviator. Both models have garnered positive reviews for their luxurious design, signature features, and enhanced convenience options. With strong demand in markets like South Korea, these SUVs also hold significant appeal on the global stage.
There was no specific information, but there were various speculations, such as a sedan or EV
Some say that Lincoln’s new vehicle could be a sedan. They even predicted the revival of Lincoln’s most representative sedan, the Continental. Another opinion predicted Lincoln’s new vehicle could be an EV, as it has not yet established an EV lineup.
Lincoln’s sales surged 23% in the first half of 2024, and its market share for US market share increased by 1%p. Lincoln’s ability to offer similar quality and performance to other premium brands but at a relatively low price also appears to have had a positive effect.
Lincoln’s two new models are not set in stone yet, but they will be released within a few years. The Corsair compact SUV will be discontinued after 25 years, and its successor will likely be a small crossover produced in China.
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