Kia’s First Pickup Truck, the Tasman
Set to Debut Next Month, with a Launch Planned for Next Year
What Are the Three Reasons for the Anticipation?
Kia is set to unveil its first-ever true pickup truck, the Tasman, next month, and it’s already generating significant buzz. This model will follow the discontinuation of Kia’s frame-body SUV, the Mohave, and is expected to make its debut in the Middle East in November 2024, with a full market launch scheduled for the first half of 2025.
The Tasman will join a competitive field in South Korea, going head-to-head with other popular pickups like the Chevrolet Colorado and KGM’s Rexton Sports Khan. While Kia’s Tasman is the latest entrant, there are three compelling reasons why it’s one of the most highly anticipated new models in the pickup truck market.
1. Frame-Body Design Boosts Safety and Reliability
One of the biggest reasons for the excitement around the Tasman is its frame-body construction, which is known for enhancing safety and durability. Kia’s large SUV, the Mohave, which had a similar frame-body design, was well-regarded for its solid reliability before being discontinued in late summer 2024. The Tasman is expected to step in to fill this gap, offering a sturdy alternative for consumers who appreciate the benefits of this robust construction.
With growing interest in large vehicles for outdoor activities like camping, the Tasman’s sturdy build is expected to appeal to a wide range of buyers seeking durability and safety in a pickup that can handle tough terrain and heavy loads.
2. Possible V6 Diesel Option Adds to its Appeal
Another reason for the anticipation surrounding the Tasman is its potential engine lineup. The standard model is expected to feature a 2.2-liter diesel engine capable of producing 199 horsepower, but rumors suggest that a 3.0-liter turbo diesel engine option could also be added down the line. This would make the Tasman a serious competitor to international models like the Ford Ranger Raptor.
If the 3.0 turbo diesel engine materializes, it would represent a major leap forward for Kia, putting the Tasman in direct competition with American pickup giants. Such a development would be significant for a Korean automaker in a market traditionally dominated by U.S. brands.
3. Potentially Competitive Pricing
The final reason for the excitement lies in the expected pricing. When the redesigned Chevrolet Colorado was launched in South Korea, it generated attention but also raised eyebrows with its price tag of over $50,000, a significant increase over its predecessor. Many felt the price jump was too steep.
In contrast, the Tasman is expected to be priced in the more affordable range of around $37,000. If these predictions hold true, it would offer a compelling value proposition for a frame-body pickup truck made in Korea. This competitive pricing would likely give the Tasman a significant advantage over its rivals and increase its chances of success in both domestic and international markets.
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