Is Elon Musk’s Trump Support Killing Tesla’s Brand? Truth Behind the Sticker Backlash

Strong Trump supporter
Anti-Elon Musk stickers trend
Will it affect the new Model Y Juniper (Refreshed model)?

As Tesla CEO Elon Musk’s political alignment shifts further to the right, the company’s once-envied status among environmentally conscious progressives is beginning to wane. Musk’s outspoken support for Donald Trump, now the head of the government efficiency department following his recent election victory, has deepened the divide. Many Americans are reconsidering their loyalty to Tesla, and growing numbers are vowing to avoid the brand altogether.

This sentiment extends to current Tesla owners, some of whom express embarrassment over their association with the company. A surge in anti-Elon Musk bumper stickers reflects this discontent, as owners seek to distance themselves from Musk’s politics, emphasizing that their vehicles are merely practical choices, not ideological statements.

Anti-Elon Musk Sentiment Gains Momentum

Heatmap News reported on this and interviewed Matthew Hiller, who created the sticker: “I bought this before we knew Elon was crazy.” He said sales records have been broken several times this year, and sales have skyrocketed since Musk attended the Trump rally.

Musk has previously shown his political colors by supporting right-wing arguments and debating Democratic politicians through his X account. Tesla’s customers did not pay much attention to this at the time. However, in recent months, Musk has shown strong support for Trump, and his influence has become much greater than before. He can no longer be ignored.

Tesla’s Core Business Faces Risks Amid Controversy

Critics warn that Musk’s behavior could significantly threaten Tesla’s core business, as competitors like Ford, Rivian, and General Motors stand ready to capitalize on the controversy. Tesla’s previously loyal customer base may start seeking alternatives, potentially impacting sales and market share.

Amidst the political controversy, Tesla is gearing up to launch the Model Y Juniper, a refreshed version of its best-selling electric SUV. Expected to debut as a 2025 model, the Juniper promises to be Tesla’s most advanced Model Y yet.

Will the Controversy Affect the Model Y Juniper?

The Model Y Juniper is expected to be Tesla’s most advanced version of the Model Y, with improvements in many aspects, such as improved autonomous driving functions and faster acceleration performance. It is also expected to implement a refined appearance by streamlining the existing design and optimizing aerodynamic efficiency. The most noticeable change is expected to be the rear headlights.

A new wheel design, especially for the Performance trim, is also introduced: an aerodynamic wheel that considers both style and efficiency. A significant performance improvement is also expected. In particular, installing a 96 kWh battery pack is likely to improve the performance of the Long Range and Performance models. Therefore, it is expected that a driving range of up to 800 km (497 miles) based on WLTP can be provided.