2024 Toyota Land Cruiser: 326-HP Hybrid Engine Powers Off-Road Performance at $90K

Toyota Land Cruiser Triumphs at SEMA Show
Hybrid Powertrain Delivers Impressive Performance
Priced at a Hefty $89,754

The 2024 Toyota Land Cruiser has officially hit the market after making a splash at the SEMA Show in Las Vegas. Priced at $89,754, this model draws attention for its standout features, including a powerful hybrid powertrain and eye-catching modifications. Available at Bommarito Toyota for approximately 12.5 million yen ($80,933), this Land Cruiser boasts $16,187 worth of custom upgrades that include retro stripes, enhanced lighting, and a bold stance thanks to Method wheels with a 2.5-inch lift paired with 35-inch Toyo Open Country tires. The vehicle’s unique design is rounded out with a roof rack, the rear ladder from Westcott Designs, and a Molle panel covering the rear window.

Auto Trim Restyling modified this Land Cruiser, entered into the SEMA Show, and won the public vote award at the Pro Cup Challenge. The competition had conditions for the vehicle to be attractive, replicable, and profitable to many consumers. The modification had to be completed in less than 40 hours, the total MSRP could not exceed approximately 2.3 million yen (about $14,892), and the wholesale cost could not exceed approximately 1.93 million yen (about $12,496). Based on this, the vehicle had a significant markup, a common practice among Toyota dealers.

Equipped with a hybrid powertrain boasting powerful performance

The 2024 Toyota Land Cruiser boasts a potent i-Force Max hybrid powertrain consisting of a 2.4-liter turbocharged four-cylinder engine, a 1.87 kWh battery, and an eight-speed automatic transmission.

This system generates a maximum of 326 horsepower and 630 Nm of torque. The hybrid powertrain provides high fuel efficiency, powerful off-road performance, and better driving ability than the existing model.

Pricing Reflects Premium Upgrades $89,754

This Land Cruiser is priced at $89,754 and comes with upgraded features. For upgrades, it includes Method wheels with 35-inch Toyo Open Country tires, additional lighting, a roof rack, a rear ladder, and Molle panels.

This model includes an off-road package suitable for off-road driving as a standard feature, and it boasts superior durability and performance compared to the general model.