Cybertruck with reduced demand
Eventually, production line operation was temporarily suspended
Controversy continues, raising concerns
Tesla has temporarily paused production of the Cybertruck and implemented a three-day paid leave for workers, citing unexpectedly low sales. Despite receiving over 2 million pre-orders before its official release, the Cybertruck’s sales have fallen short of expectations, prompting this production adjustment. The slowdown in demand is partly attributed to consumer backlash over the vehicle’s unconventional stainless steel design, which has not resonated with buyers as strongly as anticipated.
Production Disruptions Impact Tesla Workers
The disruption to Cybertruck production is directly impacting Tesla workers. The paid leave implemented in early December reflects this situation as workers struggle with an uncertain future. There have also been changes in working conditions, such as shorter working hours on production lines where overtime was common in the past.
On the other hand, Tesla’s other model, Model Y, is still recording high sales and maintaining its position as Tesla’s main model. However, Tesla also could not avoid difficulties with the overall decline in demand for electric vehicles. Accordingly, Tesla focuses more on developing hybrid and plug-in hybrid vehicles and preparing to respond to market changes.
Meanwhile, the Cybertruck had a series of problems, starting with a delay in release and production, corrosion on the body panels, and injuries caused by cuts on the sharp body. Nevertheless, the Cybertruck’s popularity soared immediately after its release, and the initial quantity was sold on auction sites for more than twice the price, creating a buzz.
Cybertruck Faces Quality and Recall Issues
There have been six recalls for the Cybertruck alone. Following the criticism of quality issues such as gaps and corrosion of body panels, consumer complaints have also increased as recalls have been issued one after another. Just last November, a recall of 27,000 Cybertrucks was announced due to delayed rear-view camera images, which could impede drivers’ visibility.
In addition, 22,000 vehicles were recalled in June due to a problem with the front wiper malfunctioning and the trim attached to the rear bed falling off. There was even an incident where a driver was stuck on the road for 3 hours and 30 minutes due to a sudden wiper malfunction and heavy rain. In April, there was also a problem with the accelerator pedal cover separating due to poor assembly and becoming stuck in the structure.
In this case, even if the driver took his foot off, the accelerator pedal stuck in the structure was pressed, making it impossible to control the vehicle. After identifying the problem, Tesla stopped production of the Cybertruck and conducted a recall to secure the pedal cover with rivets. About 3,900 Cybertrucks were subject to recall due to this issue. As controversies related to the Cybertruck are being raised every day, attention is focused on Tesla’s actions.
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